Additional Coverage:
- ‘Shark Tank’ contestants helped Mark Cuban get rid of neck pain — and then won a $100,000 deal (marketrealist.com)
Local Entrepreneurs Score Big on “Shark Tank” as Product Relieves Mark Cuban’s Neck Pain
Sometimes, a direct personal connection to a product can be the ultimate game-changer on “Shark Tank,” and that proved true for David Restiano and Dan Staats. The two entrepreneurs recently secured a $100,000 deal from billionaire investor Mark Cuban for their innovative therapeutic soap, SORx, after it provided Cuban with immediate relief from neck pain.
Restiano and Staats, both lifelong athletes, appeared on the popular business reality show seeking $100,000 for 15% equity in their company. They explained that their product, SORx, is an all-natural, analgesic soap infused with essential oils like menthol, lavender, and chamomile. Designed to alleviate muscle soreness and enhance blood circulation, the soap functions much like a traditional muscle scraper while simultaneously cleansing and nourishing the skin.
During their pitch, the entrepreneurs encouraged the Sharks to try samples, instructing them to wet their arms and use the soap to scrape their forearms. The Sharks universally praised the product’s feel and its appealing fragrance.
Despite the positive initial reaction, the business numbers presented by Restiano and Staats raised concerns among some investors. The company, two years old at the time, reported lifetime sales of $125,000, with a two-pack of soap and holder selling for $23, costing the company $8.52.
Kevin O’Leary, citing a conflict of interest from a previous investment in a similar industry, quickly dropped out. Barbara Corcoran felt the market was too competitive, while Robert Herjavec believed the product lacked broad appeal.
Lori Greiner also passed, stating there wasn’t enough in the business for her investment.
However, Mark Cuban had a different experience. While the other Sharks were deliberating on figures and market share, Cuban was quietly experiencing the product’s benefits firsthand.
“Honestly, my neck has been killing me, and this works immediately,” Cuban stated, surprising the room. This personal endorsement was enough for him to extend an offer of $100,000 for 20% equity.
After a brief negotiation, Restiano and Staats accepted, sealing a life-changing deal.
Following their appearance on “Shark Tank,” SORx has seen significant growth, reportedly doubling its sales within a month. The company continues to thrive, expanding its product line to include additional therapeutic items like the SORTOOL Pro, a portable scraping tool.