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Puerto Rican superstar Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, is gearing up for his highly anticipated Super Bowl halftime performance on February 8th, and he’s giving fans a sneak peek of the magic to come. On January 16th, he dropped a vibrant promotional clip on Instagram, showcasing him spreading pure joy as a diverse group of people dance to one of his chart-topping hits.
This latest footage, following an earlier teaser, transports viewers into a dreamlike world. Bad Bunny steps into an expansive setting featuring a stunning tree adorned with crimson blossoms.
He’s seen checking his phone, which is streaming his groundbreaking salsa track, “BAILE INOLVIDABLE” – the first of its kind to hit a staggering 1 billion streams on Apple Music. He then cranks the volume to the max, setting the stage for what’s next.
A procession of talented dancers emerges, moving in rhythm with him. The camera gracefully pans, revealing Bad Bunny celebrating with people of various ethnicities, ages, and backgrounds, starting with a woman draped in a flowing red chiffon gown. This inclusive vision underscores the artist’s message of unity and celebration.
Despite some initial backlash over his selection for the coveted halftime spot, it’s worth noting that Bad Bunny was Spotify’s most-streamed artist worldwide in 2025. Fellow Puerto Rican artist Arcángel has already boldly predicted that Bad Bunny’s Super Bowl showing will be the “most-watched” in history, a testament to his global influence.
Preparations for the grand spectacle are in full swing. The stage configuration appears to mirror the one used during Bad Bunny’s 31-show residency in Puerto Rico from July through September 2025. He’s also been actively recruiting both a “field team” to assist with stage setup and teardown, and a “field cast” who will be more integrated into the actual show, performing alongside him (though it’s been emphasized they won’t be dancers).
When Bad Bunny was first announced as the Super Bowl halftime headliner, he shared a powerful statement: “What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history.
Go tell your grandma, that we will be the HALFTIME SHOW DEL SUPER BOWL.” His words highlight the profound significance of this moment, not just for him, but for his entire community and cultural heritage.