Additional Coverage:
- I tried Burger King’s new ‘elevated’ Whopper. It’s a clear upgrade from the original. (businessinsider.com)
Burger King Unveils “Elevated” Whopper: A Decade in the Making
Burger King has rolled out its first significant update to the iconic Whopper in ten years, introducing a series of enhancements aimed at improving the customer experience without compromising the burger’s beloved flavor profile. The changes, inspired by consumer feedback, include new packaging, a thicker bun, and a “creamier” mayonnaise.
The most noticeable alteration is the shift from the traditional paper wrap to a sturdy cardboard box. This move directly addresses a common complaint from customers: the Whopper often arrived smushed during transit.
Tom Curtis, president of Burger King in the US and Canada, acknowledged the feedback, stating, “So the Whopper being smushed, literally, I’ve heard it… and we’ve seen it.” This new packaging is designed to better protect the burger and maintain its structural integrity.
Beyond the box, the Whopper also boasts a “more premium, better-tasting bun.” Early observations suggest the new bun is noticeably thicker and possesses a more appealing sheen, contributing to a more substantial feel.
The classic toppings-sliced onions, tomatoes, lettuce, and pickles-remain, but the mayonnaise has been upgraded to a “better-tasting” and “creamier” version. This new mayo is designed to enhance the flavor without making the burger excessively saucy or soggy, a common issue with the previous iteration.
Remarkably, these upgrades come without an increase in price. In some instances, the updated Whopper has even been observed at a slightly lower price point.
For example, a Whopper with cheese at a Brooklyn location was priced at $9.17 on February 14th but dropped to $8.58 by February 27th. While prices can vary by location and franchise, Burger King has reportedly advised franchisees against raising prices for the “elevated” Whopper, making it an attractive option for value-conscious consumers.
First introduced in 1957, just four years after Burger King opened its doors, the Whopper has long been distinguished by its flame-grilled patty, delivering a signature smoky flavor that sets it apart from competitors like McDonald’s. The latest enhancements aim to build upon this legacy by refining the burger’s presentation and texture while preserving its essential character.
Initial reviews suggest the new Whopper successfully delivers on its promise of an elevated experience. The thicker bun provides a more satisfying bite, and the improved mayonnaise contributes to a more cohesive and less messy eating experience.
The burger maintains its familiar flavor profile, a crucial factor for long-time fans, while addressing previous points of contention. In an era where fast-food chains are locked in a “value war,” Burger King’s updated Whopper appears to strike a winning balance between quality enhancements and affordability.
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- I tried Burger King’s new ‘elevated’ Whopper. It’s a clear upgrade from the original. (businessinsider.com)