Couple’s Sweet Costco Photo Goes Viral for a Heartwarming Reason

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Costco Couple Goes Viral for Adorable Membership Photo Featuring Baby Violet

A trip to Costco for Jacky and Ben August, along with their 8-month-old daughter Violet, turned into an unexpected viral sensation thanks to a simple suggestion from a friendly employee. The couple’s new membership photo, featuring baby Violet, has captured hearts across the internet.

Jacky August recounted to People magazine that during the membership process, she was holding Violet. When it came time for her photo, she handed the baby to Ben.

That’s when a Costco staff member playfully asked if she’d like Violet in the picture with her. Jacky’s immediate “yes” set the stage for a heartwarming moment.

The scene at the membership counter quickly became a delightful spectacle. Employees and even other customers waiting in line joined in, waving and making noises to grab Violet’s attention, ensuring she’d look towards the camera.

The result? A membership card photo that looks less like a standard ID and more like a charming family snapshot.

Jacky later shared the membership cards on TikTok, not expecting much. However, the carousel of images quickly skyrocketed, accumulating over 11 million views.

What truly surprised the couple was the outpouring of responses from other shoppers. Many longtime Costco members revealed that including children in membership photos has been a cherished tradition for years.

The post sparked a wave of nostalgia, with many commenters wishing they had done the same. Tonya Penman, writing on Facebook, shared that she’s had the same Costco card since 1999 and now wishes she had included her child.

“My baby will be 27 this year,” she lamented. Wendy La Gasse-Anderson echoed similar sentiments, stating her card still features her then four-year-old daughter, who is now 31.

For some families, these cards have become unexpected keepsakes. Emily Callegan shared that she once took her membership photo while holding her baby.

Despite losing weight and her son growing up, she refuses to replace the card because of its sentimental value. The trend isn’t just for human family members either; one commenter noted seeing a membership card that even included a small dog.

The August family’s special moment extended beyond the membership counter. They also opened a Costco credit card, which features the same charming photo.

Ben mentioned that the card often catches people’s attention, with cashiers at other stores frequently noticing the baby in the picture, sparking friendly conversations. For the Augusts, this card is more than just a piece of plastic; it’s a family memento they hope to keep for years and show Violet when she grows up.


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