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Cheetozard Smashes Records, Blazes a Trail in Collectibles World
In a truly flamin’ hot turn of events, a single Flamin’ Hot Cheeto, affectionately dubbed “Cheetozard” for its uncanny resemblance to the Pokémon Charizard, has shattered a Guinness World Record. The crunchy corn snack, which went up for auction in March 2025, fetched an astonishing $87,840, securing the highly specific title for the “highest price paid for a video game likeness corn snack.”
Goldin Auctions, specialists in rare and unique collectibles, orchestrated the record-breaking sale. “Goldin specializes in rare and one-of-a-kind collectibles, and the Cheetozard is exactly this,” Dave Amermanat, Goldin Auctions Head of Consignment, shared with NBC’s Today. “Part of what makes this item so fun and unique is that it bridges two fandoms — Pokémon and Cheetos.”
This culinary marvel, measuring a modest 3 inches long, is more than just a Cheeto; it’s a meticulously presented artifact. It’s carefully affixed to a custom-designed “Cheetozard” Pokémon card and encased in a transparent display box, truly elevating its collectible status.
The journey of Cheetozard to global fame began humbly. It was originally acquired on eBay for a mere $350 by Paul Bartlett, owner of 1st & Goal Collectibles, sometime between 2018 and 2022. However, it wasn’t until 2024 that images of this fiery snack went viral across social media, igniting a fervent interest that ultimately led to its record-setting auction.