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LONDON – The Beatles are set to return to one of their most iconic locations with a brand-new fan experience in London. Apple Corps Ltd, the company established by the legendary band, revealed plans on Monday to open a seven-story attraction at their early headquarters on 3 Savile Row.
This historic building, where the band recorded the “Let It Be” album, is famously known for hosting the Beatles’ final public performance on its rooftop on January 30, 1969. The new fan experience will grant visitors access to the rooftop, recording studios, and an extensive archive of Beatles memorabilia.
Paul McCartney shared his enthusiasm, saying, “It was such a trip to get back to 3 Savile Row recently and have a look around. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.”
Ringo Starr also expressed his excitement, describing the project as “like coming home.”
While an official opening date has yet to be announced, interest in the Beatles remains strong. Currently, four biopics about the band are in production. Notably, Peter Jackson’s 2021 documentary series “The Beatles: Get Back” drew extensively on footage from the “Let It Be” sessions and the rooftop concert.
In addition, 2023 saw the use of artificial intelligence to complete the Beatles’ final recording, the song “Now and Then,” using original material from the band members.