The Democratic National Committee (DNC) is capitalizing on superstar Taylor Swift’s recent endorsement of Vice President Harris by launching a new advertisement campaign.
The ads will be placed in Times Square in New York City and on the Las Vegas Strip, asking voters if they are “Ready For It?” in a nod to one of Swift’s songs. The ads will provide information on how and where to vote this November, the DNC said.
Swift is coming off the European leg of her hit “The Eras Tour.” In a post that has more than 10.5 million likes on Instagram as of Friday morning, Swift endorsed Harris after Tuesday’s presidential debate, saying she “fights for the rights and causes I believe need a warrior to champion them.”
The DNC said the Times Square ad will feature rotating images celebrating “our ‘Kamala era’” and in Las Vegas the ads will contrast Harris with her GOP opponent, former President Trump.
“As we drive the contrast between Vice President Harris’ New Way Forward and Donald Trump’s Project 2025 agenda, which would rip away reproductive rights and rig the economy against working families, we’re reminding voters that it is critical to speak now to dump Trump and enter our Kamala era by visiting IWillVote.com and doing their research on how, where, and when to vote in this election,” DNC Communications Director Rosemary Boeglin said in a statement.