Your browser does not support the audio element.
Nestled along 4427 E Sunset Rd in Henderson—right by the Green Valley Ranch retail buzz—Lee’s Discount Liquor has been tech‑free, tongue‑in‑cheek, and community‑steeped since 1981 .
What began as a modest, English‑challenged dream turned empire by founder Hae Un Lee, who opened the first storefront in 1981 after emigrating from South Korea in 1980 . His father‑and‑son team—himself and Kenny Lee—became fixtures both on billboards and in hearts across the Vegas Valley . Though both later passed away in 2021, the Lee family legacy continues under CEO Nami Lee, with the aim of expanding from 23 toward 30 stores…one bottle (and community smile) at a time .
…