Is it possible to do the right thing in a wrong way? Yes, if you’re Kroger, the giant supermarket chain.
From time to time, publicly traded Kroger, which has 2,700 stores under a variety of names in 35 states, mainly in the South, West and Midwest, rolls out a “Senior Discount” day. It’s 5% off for shoppers 55 years and older. The chain mentions the break in its print ads and often posts a sign near store entrances. Yesterday, September 3, was such a day.
But there’s a big catch, as I learned last night when I, a senior citizen, dashed into a Kroger-owned store (Smith’s Food and Drugs) near the New To Las Vegas world headquarters. You have to request the bennie at check-out or it’s no luck…