Florence El Luche knows what it means to rise, rebuild, and redefine success while staying true to her roots. Born Florence Jacques in Gonaïves, Haiti, and raised in Miami, El Luche blends Haitian pride with American ambition in a multifaceted career as an artist, entrepreneur, and media personality. Whether lighting up the stage or launching new business ventures, she carries the vibrant spirit of her culture into everything she does — proving that resilience is more than survival; it’s a superpower.
Her entrepreneurial journey reads like a masterclass in creativity and culture. She is the founder of Sirèt Cosmetics, a beauty brand that champions authenticity; the Riske Beauty Bar, a sanctuary celebrating inner and outer glow; and La Fourchette Restaurant, a Haitian eatery in Miami’s Little Haiti that honors the rich flavors and stories of her homeland. For El Luche, business is more than profit — it’s a platform to create opportunities and inspire other women to build empires without losing their sense of self. She credits these ventures to her unwavering belief in ownership and her mission to merge beauty, culture, and creativity.
The El Luche way — resilience
Resilience is El Luche’s defining superpower. Life’s challenges have knocked her down, but faith and inner strength keep propelling her forward. “I’m never just surviving, I’m thriving,” she says, a mantra she brings to motherhood, artistry, and entrepreneurship alike. This tenacity fuels her work and inspires those around her to push past obstacles with grace and grit.
Her playlist is as vibrant as her personality, spinning tracks like “Sauna” by Flo, Lizzo’s anthem “Good as Hell,” and “4 Kampe” by Joe Dwet Fille — songs that echo empowerment, joy, and cultural pride. These beats keep her energized and grounded in her identity, fueling her journey…