Brand loyalty and family guided this Miami dealer’s acquisition

In February, Luis Somoano acquired his fourth Ford Motor Co. franchise in the Miami area. His Doral Automotive Group now includes two Ford and two Lincoln dealerships.

For Somoano, acquiring a second Ford dealer was a family-related decision, he told WardsAuto in a Zoom call. He wanted to give his daughters Karen and Kristy, both of whom work for his Doral Automotive Group, a better chance of future success.

“Thinking about the future,” Somoano said, “I know that inventory will be vital to survive, and also scale.”…

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