Southwest’s gamble on Hawaii appears to have collapsed, and now, it’s leaving the door wide open for Hawaiian and Alaska to pick up the pieces. It began today when Southwest announced that their free bag policy ends on new reservations made on or after May 28.
With the airline’s latest move to scrap this and other benefits, the Hawaii travel landscape just shifted dramatically—and Hawaiian Airlines and Alaska Airlines are the clear beneficiaries.
The official Facebook page for Southwest is flooded with comments from angry passengers after this tone deaf response from the airline:…