HONOLULU — Envisioning revolutionary changes for Hawaii’s tourism industry, Hawaii Visitors and Convention Bureau CEO Aaron Sala said at the Travel Weekly Hawaii Leadership Forum on April 15, “Tourism as we have known it is over.”
Sala was hired last September, coming to the HVCB as a business entrepreneur and educator. As president and CEO of Gravitas Pasifika, he led a boutique firm dedicated to advancing Native Hawaiian talent.
Sala’s hire is in line with Hawaii tourism’s movement toward prioritizing the well-being of Native Hawaiians (including tourism workers), environmental protection and cultural preservation, while de-emphasizing growth in visitor numbers…