Justin Parvizimotlagh began E.A.R.L., an East Coast-style sandwich shop, in an Oʻahu parking lot. In the decade since, the sandwich eatery has expanded to three locations and, more recently, became an internet sensation with a viral video series.
Parvizimotlagh spoke with The Conversation about those videos and the beginnings of his business.
After moving to the islands in 2007 to attend Hawaiʻi Pacific University, Parvizimotlagh graduated and started working in the restaurant industry to prepare to one day open his own…