If you haven’t driven by the Hawaiian Rent-All sign in Mōiliʻili recently, you may have missed the latest message on its marquee sign overlooking Beretania Street.
The sign has been known for spelling out what’s on people’s minds. The price of paradise is a popular theme, but its messages aren’t always controversial.
The Conversation spoke to co-owner Scott Jung about the company’s history of poking fun at current events. He and his brother are the third owners of the small business. He reflected on continuing a tradition of satire on a sign, which was grandfathered in when Hawaiʻi adopted strict billboard laws…