Aloha By Zippy’s Stadium? Oʻahu Venue Naming Rights Could Be At Play

Foodland Field, ABC Stores Arena, or even 7-Eleven Center — those kinds of options could be on the table if legislators allow Aloha Stadium to sell its naming rights to a corporate sponsor.

Opposition comes from a group that pulled together more than a century ago to successfully ban billboards from places such as Diamond Head and Punchbowl, and anywhere else in Hawaiʻi. Members of The Outdoor Circle today say selling the Hālawa stadium’s name to the highest bidder could send the state down that same old slippery slope.

Sen. Glenn Wakai is pushing to get the extra revenue for his district’s biggest project for the third year in a row, and this time Stadium Authority Executive Director Mike Yadao hopes to find a compromise. He said stadium officials need to do a better job of communicating their vision to environmental nonprofit groups…

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