Do you think Joe V’s Smart Shop is just H-E-B with the frills stripped out?
It isn’t.
H-E-B built this discount store around price-conscious Houston customers nobody else was serving, and it still runs on rules a mainline H-E-B never uses…
Do you think Joe V’s Smart Shop is just H-E-B with the frills stripped out?
It isn’t.
H-E-B built this discount store around price-conscious Houston customers nobody else was serving, and it still runs on rules a mainline H-E-B never uses…