Iconic coffee brand Maxwell House will temporarily change its name as part of a new promotional campaign aimed at helping consumers save money, the brand’s owner Kraft Heinz announced this week.
Beginning Sept. 30, fans of the American coffee known for its “Good till the last drop” tagline can find it under the name Maxwell Apartment, and a chance to stock up for one year with one Amazon purchase.
The 133-year-old brand is offering consumers a “12-month lease” — a year’s supply of Maxwell “Apartment” at a set price — in a poke at the high price of buying a “house.”…