Houston suburb has top-20 highest rate of new wealthy residents in U.S.

Jan 30, 2026 | 9:30 am

A new income study has revealed Houston’s wealthiest aren’t settling down in Pearland anymore — they’ve set their sights on Conroe, instead.

Conroe had one of the highest growth rates of new wealthy residents nationwide in SmartAsset’s new analysis, “Cities Adding the Most High-Income Households – 2026 Study.”

Based on U.S. Census income data, SmartAsset’s experts ranked 357 U.S. cities with at least 100,000 residents based on the growth in high-income households as a percentage of total households between 2023 and 2024. The report defines high-income households as those earning an income of at least $200,000…

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