The bidding war was over in a flash, but the number will stick around: $750,000 for a single steer.
At the Houston Livestock Show and Rodeo on Saturday, the Reserve Grand Champion steer sold for three-quarters of a million dollars during the Junior Market Steer Auction, turning one student exhibitor’s big day into a life-changing payday. Inside the Sales Pavilion at NRG Park, donors kept pushing the price higher, turning a livestock sale into a high-energy fundraising spectacle as they poured money into the rodeo’s education programs.
According to KHOU, the Reserve Grand Champion steer ultimately fetched $750,000 at the auction, with cameras rolling as the auctioneer closed the lot to a roar of applause from the packed pavilion.
Where All That Rodeo Money Actually Goes
The sale unfolded in the Sales Pavilion at NRG Park as part of RodeoHouston’s Junior Market Steer Auction, one of the marquee events of junior market week. RodeoHouston notes that proceeds from the junior market auctions are directed into the show’s educational funds that back scholarships and other support for Texas students…