Our already-stellar burger game is about to be amped up even more, Long Beach. You might have heard of Proudly Serving, the South Bay smash burger phenomenon that is often featured on Best Burger lists. You might have even eaten them in Long Beach when they were just a pop-up inside Beachwood (before it closed to become ISM Brewing) in DTLB.
Either way, they’ve become a staple in the burgerscape of SoCal—and owner Matt McIvor, who has long been searching for a home in Long Beach, has finally found one. Taking over the former, short-lived Beasties space at Marina Pacifica, Matt says the process has been streamlined and they will be opening in mid-March.
“You know I’ve been searching for a Long Beach brick-and-mortar for years,” Matt said. “When this opportunity came up, I just felt it was an offer I couldn’t pass up.”
What to expect from the Long Beach location of Proudly Serving…
The food? It is, indeed, great. For Long Beach, they will be getting a first: a fried chicken sandwich on the permanent menu. Even more…
Their chili cheese fries? Simply stellar—and that includes the fries alone, crisped in duck fat. But for the meat eaters? Even better when slathered in Proudly Serving’s solid, spicy chili, American cheese, and onions—an ode to Tommy’s famed (and infamous for many a bowels across SoCal) chili cheese fries where there are no beans, no fancy schmancy cheese, and thick-cut fries.
Also, some damn good burgers, which come in a variety of five. The PS Burger, the spot’s OG hamburger, is a pseudo-ode to In-n-Out Double Double, where the Thousand Island is deconstructed—with dill pickle, not bread’n’butter—and the patties and cheese come in twos…