Nobibi, a fast-growing dessert brand known for its soft-serve creations and specialty drinks, is getting ready to open a new location in Huntington Beach at a site yet to be publicly disclosed.
The company’s new location will mark its first in Huntington Beach under RoseJano Investment Group LLC, led by partners Ralph Anjim and Michael Assale, with immediate plans to expand into Newport Beach and Laguna Beach, according to a press release. While an exact opening date has yet to be announced, the Huntington Beach store is expected to serve as a flagship for future coastal growth. Customers can expect a menu centered around soft serve, specialty beverages, and visually driven desserts designed for a modern retail setting.
RoseJano Investment Group brings a mix of construction and real estate experience to the project. Anjim has worked across Orange County supporting franchise development and buildouts, while Assale has developed and managed hospitality assets internationally, including hotels in Sweden. Together, the partners are focused on scaling Nobibi across high-traffic coastal markets that align with the brand’s concept and customer base…