Red Roof has revealed its latest fully woman-owned franchise since launching its RIDE with Red Roof initiative. The HomeTowne Studios Madison, AL, formerly known as the Rocket City Suites, is the latest of two Red Roof hotels owned by Jaya Desai. Desai joins the growing number of Red Roof properties owned or partially owned by women, bolstered by the organization’s RIDE (Road to Inclusivity and Diversity in Entrepreneurship) program. Desai currently owns an additional Red Roof branded property, also located in Madison, AL.