RCP Companies has announced plans for the MidCity Arts + Innovation Subdistrict, a transformative 12-acre phase within MidCity District, one of the Southeast’s largest mall conversion projects and dynamic mixed-use developments. The expanded subdistrict spans three city blocks along Sanderson Road and anchored by The Orion Amphitheater. The former Madison Square Mall site serves as true cultural center point that supports the growth of Downtown Huntsville through arts, music, innovation, and hospitality within a walkable cultural corridor.
The MidCity Arts + Innovation Subdistrict reinforces MidCity’s “three-legged stool” of activity: daytime energy driven by innovation, education, and creative workspaces; evening and overnight vitality from residential and hospitality uses; and year-round programming generated by concerts, festivals, and cultural events.
The $300+ million expansion will introduce a 3,000-capacity mid-size indoor music venue; a new location for The Camp, MidCity’s outdoor venue and community gathering space; two hotels, including a 200-room music-branded hotel; an Innovation Tech Campus; and approximately 60,000 square feet of new retail and entertainment space.
MidCity Live, a 3,000-capacity indoor music venue designed by Matheny Goldmon Architects in collaboration with Urban Design Associates, fulfills a key element of the original MidCity master plan and addresses a long-standing gap in Huntsville’s live music ecosystem. The venue will be operated by a national, best-in-class live entertainment partner, with the operating partner to be announced in early 2026.
The expanded Camp venue—capable of hosting up to 3,000 guests—along with the Artemis Event + Market Building, will provide touring artists with an outdoor performance option during warmer months while continuing to serve as a community hub for markets, festivals, and cultural programming. Together with the 8,000-capacity Orion Amphitheater, these venues are designed to attract touring and regional artists seeking an intimate, high-quality setting within a professionally operated, multi-venue campus…