The City of Huntsville is commissioning a new study to measure the economic impact and growth of its music industry, marking what officials describe as the next step in strengthening the city’s identity as a music destination.
City leaders have entered into an agreement with Sound Diplomacy to conduct a 12-week analysis of Huntsville’s music ecosystem and its broader economic impact. The study is designed to assess growth since the city’s first music audit in 2018 and help guide future strategy.
That initial 2018 audit, also conducted by Sound Diplomacy, provided a data-driven roadmap that helped shape the creation of the Huntsville Music Office and informed policy decisions and investments in infrastructure, programming and partnerships…