Tattoo shops nationwide are doing Halloween flash events this month, with holiday-themed offerings often available at a discount.
Why it matters: Like Friday the 13th flash deals, Halloween events are a way for tattoo shops to attract new customers.
- Get someone in for an affordable little ghost, skeleton or black cat, the thinking goes, and they might come back later for more.
- They’re a loss leader, basically.
What they’re saying: “It’s such a saturated market right now, the competition is stiffer than it’s ever been,” says David Lane, an associate professor at Illinois State University and author who researches the intersection of tattooing and capitalism.
- Tattoo artists “have to do something to recruit clientele,” Lane says.
Zoom in: Here are six Indy-area tattoo shops rolling out flash deals this Halloween…