1. Wendy’s: “Project Fresh” Impacts the Crossroads of America
Wendy’s is aggressively executing its “Project Fresh” initiative, which involves shuttering up to 358 underperforming restaurants nationwide during the first half of 2026. With nearly 100 locations across Indiana, the state is a primary focus of this fleet reduction.
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- Targeting Legacy Units: The company is specifically identifying older storefronts that do not support the brand’s new “Global Next Gen” design. A notable early closure in this wave occurred in West Lafayette, signaling the brand’s shift away from older, high-overhead campus locations toward more streamlined…