Delta Air Lines is making a bold move to attract Southwest Airlines customers following Southwest’s controversial decision to limit its once-iconic “two bags fly free” policy. Southwest passengers in lower fare classes now have to pay for checked bags, prompting frustration among frequent flyers.
Competitors, including American Airlines and Frontier Airlines, quickly launched promotions to capitalize on Southwest’s misstep. Delta has now raised the stakes with a Medallion Status Match Challenge specifically for Southwest’s Rapid Rewards A-List members. Travelers who sign up by September 30 will receive Gold or Platinum Medallion status, which includes priority boarding and seat selection.
Delta’s aggressive push comes as airlines battle for loyalty, echoing past industry shake-ups.
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