In the middle of an intensely crowded open air music festival sits an intimate, indoor stage that provides a venue-like experience.
Since 2017, Coachella has been hosting up-and-coming rock bands, heavy metal/hardcore groups, emerging hip-hop acts and other unique artists inside the Sonora, a fully enclosed tent that trades the festival vibes for a club show experience, complete with a lounging section.
“We just wanted to have an intimate space for guitar bands to play the show,” said Rene Contreras, the curator of the Sonora tent, during a recent interview. “I feel like it’s important to incorporate all styles of music.”…