On Saturday, May 31st, Hurley, the global apparel and lifestyle brand, celebrated their recent campaign and collection launch with legendary drummer, producer and brand ambassador Travis Barker at Tillys in Irvine, CA! Barker, wearing the Hurley x Travis Barker Check Out Long Sleeve made a special appearance at Tillys. Barker’s distinct influence is woven throughout every element of the limited-edition drop and innovative campaign.
Fans lined up to attend and had the opportunity to meet and greet, take photos with Travis, and leave with an autographed Zine of campaign imagery featuring Barker. Customers were also given the chance to customize branded tote bags as a gift with purchase of any Hurley x Travis Barker product and were able to enjoy a set by Travis’ frequent collaborator…..