Once upon a time, thrifting was something people did quietly. Now, it’s something people proudly talk about. What started as a way to save money has turned into a full-blown cultural shift rooted in sustainability, self-expression, and the thrill of finding something with a past.
In 2025, thrifting isn’t just popular, it’s personal. People are looking for pieces that feel lived-in, meaningful, and a little unexpected. And depending on where you live, that experience can feel wildly different. Thrifting isn’t just about where you shop. It’s about how it feels.
A recent study looked at thrift, vintage, and consignment stores across major U.S. cities, factoring in variety, affordability, and customer ratings. The results show where thrifting truly thrives and where it can feel harder to strike gold…