Celebrating the launch of Jonathan Anderson’s collections for Dior, South Coast Plaza’s luxury shopping center, located in Costa Mesa in Orange County, has launched an exclusive pop-up. The event takes place at its Jewel Court space, one of its main interior atriums which is famous for its large stained-glass dome ceiling made of about 7200 pieces of colored glass, installed in 1973.
Designed to last until April 6, the Dior pop-up transforms the Jewel Court into a joyful homage to the Dior archives.
“An immersive scenography playfully reinterprets the boxes from the very first boutique, known as Colifichets,” explained Dior’s communication team.
The grey packaging pays tribute to the signature color of 30 Montaigne and fills the exterior and interior of the central court in eye-catching towers, some with men’s and women’s accessories displayed inside…