Portillo’s, which once had a restaurant earning $48,000 per day in Texas, is now seeing its biggest struggles come from the Lone Star State.
CEO Michael Osanloo said restaurants in Texas (about a dozen across the Dallas and Houston markets) have gotten off to a slower start and are pressuring top line revenue performance. The brand previously targeted 10 to 12 percent revenue growth for 2025, but that’s been lowered to 5 to 7 percent. The executive blamed the less-than-stellar results on mistakes it made around its first restaurant in Texas.
The 95-unit Portillo’s debuted in the state two and a half years ago in The Colony, a suburb of Dallas. Customers flocked to the restaurant, and it quickly became the No. 1 performing restaurant in the system, even surpassing the volumes of decades-old locations in the chain’s home Chicago market…