Michaels (Irving, Texas) has taken the wraps off two new in-store experiences: The Knit & Sew Shop and expanded Party Shops. Slated to appear in all the chain’s stores in North America, the concepts feature wide assortments and enhanced services across fabric, yarn and sewing, and party supplies and balloons, respectively.
“The launch of The Knit & Sew Shop and The Party Shop at Michaels is a transformative step forward on our mission to become the go-to destination for fueling creativity and celebration,” said CEO David Boone. “We are proud to offer an unmatched experience for creating and celebrating through our expansive product assortments, enhanced services, lower price points, and seamless in-store and online shopping options.”
Here’s a bit more about each new experience:…