The State Fair of Texas has long held its reign as the ultimate foodie event. This year, it seems fast fashion brands are getting in on the action, too.
Global online retailer SHEIN debuted The SHEIN Saloon at the State Fair of Texas, which will be located in the Nimitz Terrace until Oct. 7.
Leaning into over-the-top Texas fashion, The SHEIN Saloon features western-inspired interactive experiences inside an — drumroll please — air-conditioned tent, an unbeatable amenity during peak Texas heat. The pop-up also affords the general public an opportunity to get a taste of a world usually reserved for the modern-day trend authorities: influencers.
What’s in Store?
The curated activation features photo ops with greenery, neon lights, and cowhide-adorned chairs. It also offers hands-on fun with cornhole and chain stitch bandanas, a free photobooth with prints and a mini pop-up shop. On the weekends, the pop-up also features airbrush tattoos and free, branded popsicles…