Old Parkland is not done taking over Oak Lawn just yet. Crow Holdings is moving ahead with a second phase at its Old Parkland East campus, saying brisk leasing has squeezed the developer out of available space. The new plan would stack roughly 250,000 square feet of boutique offices onto a tight 2.5-acre parcel, pitched as a seamless extension of the campus’s carefully curated, high-end vibe. Senior managing director Cody Armbrister told reporters the firm hopes to kick off construction as early as this fall and wrap up the project by early 2029.
According to The Dallas Morning News, early designs call for three office buildings totaling about 250,000 square feet on the site framed by Fairmount, Shelby, Reagan and Maple avenues. Plans include four levels of below grade parking and a “specialty/signature” building set in the middle of a new plaza. Wales-based Craig Hamilton Architects will partner with Dallas firm The Beck Group on the design, and Beck will also serve as general contractor. Armbrister declined to share a construction price tag, but told the paper filings at City Hall are on the way and the team will move quickly if it gets the green light.
The campus and its history
Per Crow Holdings, the company bought the former Parkland Hospital complex in 2006 and restored the original 1913 building as its headquarters before adding Jeffersonian-style office buildings to match. Over nearly two decades, the owner has slowly layered in manicured outdoor spaces and amenity-heavy interiors, giving Old Parkland more of a private club feel than a standard business park. That preservation-first strategy has helped the property land some of the highest office rents in Dallas and a tenant roster that is about as picky as they come.
Who is moving in
Most of the campus’s occupants are “principal-based” investors, including family offices, private equity shops, investment banks, hedge funds, endowments and charities, a concentration that has kept vacancies unusually low for top tier office space. The Dallas Morning News reports that NYSE Texas is set to take the top floor of the Resolute Tower, part of a broader pattern of market-adjacent operations putting down local roots. Those marquee leases are a key reason Crow is willing to add more space across the street.
Why developers are betting on more office space
Industry coverage suggests there is still strong demand in Uptown and Turtle Creek for standout, high-quality office environments even as the broader office market struggles. The Real Deal has cast Old Parkland as a finance hub that keeps expanding while guarding its exclusivity, and the Dallas Business Journal has highlighted recent relocations into the campus, including law firm moves, that point to persistent appetite for trophy, amenity-rich space. Against that backdrop, Crow’s decision to roll out another carefully edited phase lines up even as many office owners are hunkering down elsewhere…