JACKSON – Marketing Director Jeremy Bass spoke before the Mississippi Department of Wildlife, Fisheries and Parks Wednesday morning. Mississippians may have noticed an increase in content production by the agency as Bass works to improve the outreach.
The transition to a new era of marketing and media for MDWFP really began last year when the agency unveiled a new logo for Mississippi State Parks. Bass said the guiding principles for the agency’s marketing are “advocacy, awareness, engagement and education.”
Employees in the Marketing and Media department take those four principles into consideration when working on projects. Each program the agency undertakes has at least one main focus but they will still try to touch the other three.
Bass told the commission they will soon launch a campaign for blaze pink awareness. Mississippi’s State Legislature passed a bill into law this past year to allow hunters to wear blaze pink along with blaze orange for hunter safety.
The marketing and media team worked on a new brand book which will be produced soon. He said a year and a half ago, MDWFP leadership approached him with some objectives. Research found the people of Mississippi knew what MDWFP was and the name but not what the agency did, the why and the importance of the agency’s mission.