Jacksonville Beach Police are asking the public to help identify a suspect accused of stealing $1,001 worth of merchandise from the Ulta Beauty at 3928 3rd Street South. The department shared photos of the person it wants to question in what it describes as a retail grand theft case, marking the third publicized theft investigation at this same store since late 2025.
According to a post from the City of Jacksonville Beach Police Department on Facebook, the pictured subject is sought for questioning after allegedly stealing the merchandise from the store. Anyone with information is asked to contact Detective E. D. Filbert, badge number 9975, at (904) 877-0730 or by email at [email protected]. The department’s non-emergency line is (904) 270-1661, and its headquarters sits at 101 Penman Road South in Jacksonville Beach.
A Store With a Long History of Theft Reports
This is not the first time this particular Ulta Beauty location has drawn police attention. Detective Filbert also led the investigation into a December 18, 2025 shoplifting case at the same store, where $1,271 worth of merchandise was taken, as Hoodline previously reported. Before that, police sought two suspects who used a black purse to conceal more than $1,200 in merchandise during a November 29, 2025 theft at the same address, according to earlier Hoodline coverage of that case.
The pattern stretches back further still. In June 2022, a three-month joint investigation by the Jacksonville Beach Police Department and the Jacksonville Sheriff’s Office led to four arrests connected to an organized retail theft ring operating at this same store, as reported by First Coast News. And in March 2021, Jacksonville Beach Police sought public help identifying a woman who stole roughly $1,000 in fragrances from the location before fleeing in a 2001 Lexus ES300, First Coast News reported at the time.
What Florida Law Says About the Charge
Because the value of the stolen merchandise in this case is $1,001, the suspect faces potential third-degree felony charges. Under Florida Statute ยง 812.014, stealing property valued at $750 or more constitutes third-degree grand theft, a felony punishable by up to five years in prison and fines as high as $5,000, according to the Jeff T. Gorman Law Offices. Theft valued under that threshold is typically charged only as misdemeanor petit theft in Florida…