Kraft Heinz to sell coffee business that includes Jacksonville Maxwell House plant for $650M

JACKSONVILLE, Fla. – Kraft Heinz has agreed to sell its North American coffee business to an affiliate of One Rock Capital Partners for an enterprise value of $650 million, while keeping a 30% stake in the business.

The deal includes Maxwell House, Gevalia, Nabob, Yuban, Tassimo, Ethical Bean and Sanka. It is expected to close in mid-2027, pending regulatory approval and other customary conditions.

The transaction includes coffee manufacturing facilities in Jacksonville, Florida, and Vancouver, British Columbia. The Maxwell House coffee plant in downtown Jacksonville is the brand’s last remaining U.S. plant…

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