Market President for the North Florida region, has been on the front line of driving health care access and affordability for our First Coast. Hailing from St. Augustine, Smith is a graduate of Lincolnville High School and a 1987 graduate of Florida State University. Smith first utilized his engineering degree working at the Maxwell House Coffee plant in downtown Jacksonville. Within a few years, he made a turn and headed to Florida Blue where he has served and led for more than three decades. Smith has helped support health care for individuals, children, families, and business of all sizes in our community – including the affordable care options through the Affordable Care Act (ACA) individual Marketplace.