A group of neighborhood walkers in Nocatee said a developer is threatening to sue them for trademark infringement.
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The NOC Rucks said nearly 9 months ago they received a cease-and-desist letter from attorneys with the PARC Group, a developer in Nocatee.
The PARC Group is asking the NOC Rucks to remove the ‘Noc’ affiliation from its name, claiming it is a trademark registered to them.
“Obviously, it’s disappointing that we are at this stage,” said Michael Schroder, the founder of the NOC Rucks. “We understand the business side of it for the PARC Group and Sonoc but obviously we are just here trying to go for a walk.”
Schroder said he never expected something like this to happen.
Since 2020 they’ve been holding free walks for all ages and the group meets twice a week at the field next to Treylor Park in Nocatee.
“It started out with 6 or 7 of us walking around various parking lots around Nocatee,” said Schroder.