In the digital age, we all know our data is out there, but did you know it could determine the price you pay?
An Action News Jax investigation found that companies could use the information they gather on you to charge more when you’re shopping online.
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If one person is an impulsive buyer and another a bargain hunter, they may be charged differently for the same item. If one person lives in a nicer neighborhood than another, they may be charged a different price for the same item. It’s called surveillance pricing, but consumer advocates call it price discrimination.
When shopping in person, buyers know the price they see is the price they get, but behind a smartphone or computer screen, it could be a totally different story…