In a move that would radically revamp Jacksonville’s commercial profile, developers are hoping to bring a gleaming new Hard Rock Hotel to a long-vacant downtown parcel.
City officials confirmed that there are active talks to bring the global chain to the Bold City at the Berkman Plaza II site on Bay Street along the Northbank riverfront.
The site had housed a half-built condominium for nearly 15 years before its demolition in 2022…