A familiar Florida grocery name has officially turned the page.
As of Wednesday, Jacksonville-based Southeastern Grocers has rebranded as The Winn-Dixie Company, uniting its operations under the iconic Winn-Dixie name and marking a renewed, Florida-first strategy for the century-old grocer.
The rebrand, first announced in the fall, takes effect as the company completes its transition away from stores outside Florida and southern Georgia and doubles down on investment in its home state. Company leaders have described the move as the launch of a “brand-new 100-year-old company,” blending Winn-Dixie’s legacy with a modernized vision for the future…