Darden Restaurants announced it has completed a strategic review of its Bahama Breeze brand. As part of the plan, some locations will permanently close, while others will be converted into different Darden-owned concepts.
Darden Restaurants Concludes Strategic Review of Bahama Breeze
Bahama Breeze is a U.S.-based restaurant chain themed around Caribbean cuisine. It is known for its tropical atmosphere, a Caribbean-themed menu, rum cocktails, and specialty margaritas. Over the years, the chain had built a customer base in the selected markets in the U.S., providing guests with an island-inspired ambiance.
Darden Restaurants, Inc. stated that it has finalized its assessment of the strategic options of the Bahama Breeze brand. In a Feb. 3 news release, the company revealed its plans regarding Bahama Breeze’s future.
The company previously indicated that the chain with 28 locations was no longer aligned with its long-term strategic priorities. As a result, Darden began evaluating options, including selling the brand or repurposing the locations…