FP Movement, Free People’s activewear brand, is on a mission to make fitness more accessible, and its latest target market is New York City.
Friday, the company is opening an FP Movement Studio at its SoHo flagship at 583 Broadway, which opened Memorial Day weekend. To start, it will offer six mat-based classes, including Pilates and yoga, between Friday and Sunday. Instructors include Makena Rae Diehl, Steph Strine, Katherine Menna, Alexa Hirschberg, Victoria Gibbs and KK Sweat cofounder Kara Liotta (for special events). The FP Movement Studio’s classes this weekend are already sold out.
In 2020, just before the pandemic, FP Movement placed an emphasis on fitness, signing ambassadors like Isaac Boots and Sarah Otey. While COVID-19 interrupted some plans, the company hosted virtual programming and eventually branched into outdoor community events, including hikes, run days (hosted the first Saturday of every month) and classes with studio partners.