If you have a Trader Joe’s grocery store in your town, you should consider yourself very lucky. This year, an Axios Harris poll found they were the number one most trusted brand of any business in America. More than UPS. More than Toyota.
Trader Joes
Now I don’t want to say it’s cult. It’s not. The level of worship is there, but it’s been earned. Trader Joe’s is a place you can find good value, unique items, and early adopters can remember Two Buck Chuck? The nickname for the Charles Shaw brand. It was a good but very inexpensive wine for people who love wine but aren’t snobs about it. If you know, you know.
The service is also so friendly that there were longstanding rumors that Trader Joe’s trained their employees to flirt. Sorry, but their CEO has emphatically denied this.
Woodbridge Grand Opening
Finally, New Jersey’s 21st Trader Joe’s is about to open. The one planned for the Iselin section of Woodbridge is having a grand opening on Wednesday. That morning at 9 a.m., the doors will open to the newest Trader Joe’s at The Plaza at Woodbridge shopping center at 675 Route 1, across from the Woodbridge Center mall. That’s where a Bed, Bath & Beyond used to be.
This one has been talked about for a while. Back in March, Woodbridge Mayor John McCormac proudly said:…