The true sign of a New Jersey native is a deep appreciation for a really good bagel. Around here, bagels are more than breakfast and are a true point of pride, whether you are loyal to your local shop or making your way through bagel spots across the state. That is why rumors about popular bagel brand PopUp Bagels possibly opening two New Jersey locations, one in Hoboken and one in Westfield, have quickly gained attention and sparked excitement around what the brand could bring to the already strong New Jersey bagel scene. Read on for what we know about the possible arrival of PopUp Bagels in New Jersey.
About PopUp Bagels + What We Know About Potential New Jersey Locations
PopUp Bagels started as a backyard pickup window in Connecticut and has grown to multiple pop-up and permanent locations from New York to Florida and now possibly New Jersey, serving fresh, simple bagels. They are known for being no-frills—just bagels and dip or schmear—with a crispy crust and soft, chewy center.
PopUp has also collaborated with content creators on unique butters and cream cheeses. For example, the creators behind Sister Snacking, whose sister Madison was a Hoboken resident until recently, teamed up with PopUp to create a cacio e pepe butter, which had us trekking into the city to see if it lived up to the hype, and it absolutely did.
In the spring of 2025, our team at The Hoboken Girl reported on the potential arrival of a PopUp Bagels location in Hoboken. The PopUp Bagels team confirmed with HG that they are looking for a space nearby in Hoboken or Jersey City…