NOVI, Mich. – A 19-year-old man sat in Rebekah Lakies’ styling chair in Salons by JC, hoping not only to hide genetic hair loss but to restore his self-confidence. The college student traveled from Kalamazoo to Novi for what Project Hair Company calls a “hair system,” which is a toupee-like hairpiece for men that blends in with the client’s biological hair. According to DataHorizzon Research, the hair wig and extension market totaled $7.7 billion in 2022 and is expected to reach $15.7 billion.