Battle Creek leaders react to planned sale of W.K. Kellogg Company

In the wake of the announcement that an iconic West Michigan company could be sold, the city where it made its name says it is hopeful the local impact of the deal will be minimal.

The Ferrero Group, which owns brands like Nutella and Butterfinger, announced Thursday it is acquiring WK Kellogg Co. for approximately $3.1 billion.

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Italian candymaker Ferrero may soon acquire Battle Creek-based WK Kellogg

The deal prompted questions about what will happen to the company’s Battle Creek facilities. Questions echoed by city leaders.

“W.K. Kellogg Co. has shown a strong commitment to Battle Creek since its formation,” said Interim Battle Creek City Manager Ted Dearing. “We are hopeful that this commitment will continue under Ferrero’s ownership.”…

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